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The Great Canned Pumpkin Shortage of 2009: A Lame Marketing Strategy?

Photograph by Married ...with dinner.
In a possible attempt to goose sales, Libby's (owned by Nestlé S.A., the multinational packaged foods company) seeded fear before Thanksgiving by warning everyone that it might not have enough canned pumpkin to satisfy demand, blaming pumpkin scarcity on things like "soggy fields" and "fungus." Of course all the news outlets [...]

The Great Canned Pumpkin Shortage of 2009

Now it's really time to panic: An Eggo waffle shortage is one thing, but now there's a canned pumpkin shortage, and right before Thanksgiving? Nestlé, who owns the Libby brand of canned pumpkins, announced today that it might not have enough pumpkin to satisfy demand, blaming pumpkin scarcity on things like "soggy fields" and "fungus." [...]

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