Posts Tagged 'comparative advertising'

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McDonald's Takes Digs at Starbucks

Starbucks is the latest target in the unabating recent phenomenon of hostile comparative advertising. Dunkin' Donuts is running taste test commercials against them, and now McDonald's is putting up ads declaring "Four bucks is dumb," and "Large is the new grande" — Seattle PI reports 140 billboards in Washington State, including one in sight of [...]

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