This is far, far worse than even we dared to predict. As the New York Times' Diners Journal blog reports, Gourmet magazine "will cease publication after the publication of its November issue."
After an epic ad page meltdown there had been rumors of budget cuts and frequency reductions, but this is such an extreme and unexpected [...]
Poor Ruth Reichl. The Observer reports this morning that the rumored budget cuts and frequency reductions for Gourmet are most likely taking effect. Along with Details, Traveler, Glamour and Teen Vogue, the magazine will need to cut its budget by a whopping 25% for next year. And given their less-than-stellar ad page haul, Gourmet [...]
It's no secret that Conde Nast's Bon Appetit and Gourmet are barely hanging on for dear life. Both publications have been faced with epic ad page meltdowns (year-over-year Bon Appetit's and Gourmet's are down 40% and 51.9%, respectively), and the emperor-has-no-clothes observations of their essential redundancy have grown increasingly frequent.
A dropped shoe of some sort [...]
Condé Nast released its official projections for its September ad sales, and it's not pretty. It's bad. If we're reading the chart after the jump correctly, then year-over-year from Sep 08 to Sep 09, Bon Appetit's ad pages are down 40% (from 74 to 44) and Gourmet's ad pages are down 51.9% (from 85 to [...]
In an interview with Fishbowl NY, Saveur publisher Merri Lee Kingsly revealed part of Saveur's secret to success — while all other magazines are crashing and burning, the high-end food title is seeing a retardedly great 22% ad page growth. And piggybacking on their success, Saveur's expansion plans for the summer include a website revamp:
Blogging for Slate in KausFiles, Mickey Kaus writes:
kf hears: Bon Appetit and Gourmet are the next Conde Nast mags slated to die.
We can't imagine that Condé Nast would just kill both magazines — perhaps a merger is imminent?
Here's a funny yet bizarre video of Gourmet editor-in-chief Ruth Reichl, famous in her day for reviewing restaurants in disguise, that imagines her returning to her critical roots with disguises of the likes of Amy Winehouse, Mickey Rourke, and Gene Simmons.
A little context, please: In the past year, Condé Nast has gone through rounds and [...]
A visit to the magazine racks is a scary experience these days — everyone is seriously slimming down. Condé Nast's food magazines are part of that trend, so much so that the January issue of Gourmet and the March issue of Bon Appetit each totaled a paltry 108 pages — only six pages above [...]