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Coca-Cola Owes its Early Success to Free Sample Coupons

Coca-Cola, one of the most ubiquitous products in the world, owes its success to pretty much one thing: coupons. Asa Candler, a druggist who purchased the formula for the soda in 1887, was known for his innovative marketing techniques and introduced a free sample coupon (the first of its kind) to the company's advertising program [...]

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