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Coffee Shop Disloyalty Card from Gwilym Davies

Photograph via jimseven.com
Genius idea out of England from Gwilym Davies, the 2009 World Barista Champion: the disloyalty card. In an attempt to promote East London's emerging coffee shop scene, if you go and "drink coffee at 8 interesting, quality focused cafes," then Gwilym Davies himself will make you a free cup of coffee.

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