As part of the month-long exclusive with Target for vintage cereal box designs, General Mills is also giving away retro T-shirts. All you need to do is enter the codes from five proof-of-purchase labels at cerealwear.com and you get a free shirt.
Alternatively, you can just buy a T-shirt on that website for only five bucks! [...]
Hot on the heels of PepsiCo's appeal to nostalgia, General Mills has been quietly reissuing vintage cereal box designs for Lucky Charms, Honey Nut Cheerios, Cocoa Puffs, Trix, Kix, Wheaties, and Golden Grahams. We hadn't realized how insidiously the boxes of our favorite breakfast products had been visually busying themselves up — these clean, colorblock [...]