Adventures in Marketing: The CEO of Domino's Pizza Burns Cease-and-Desist Letter from Subway [video]
The other night, during American Idol, Domino's Pizza debuted its newest commercial, where chief executive David Brandon burns a cease-and-desist letter from Subway. The letter demanded that Domino's Pizza drop its claim that its new "Oven Baked Subs" beat Subway's baked sandwiches in a national taste test, reports the Nation's Restaurant News.
Says the CEO in [...]
Like so many others, Häagen-Dazs ice cream has decided to sneakily trim down its container size rather than raise its prices. This raises ire in a lot of people [Me! I'm one! –Ed.] Häagen-Dazs provided a public explanation for their decision, claiming that they'd prefer to reduce the size of the container rather than reducing [...]
The weak economy is impacting Champagne sales — shipments to the U.S. declined 17% through July, reports AdAge. And with the holiday season accounting for 25% of sales, the Champagne industry is going to get aggressive with its competitors:
The Champagne industry is planning an ad campaign for the fourth quarter that emphasizes the uniqueness of [...]