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Truvia Packaging by Pentagram [design]

The design firm Pentagram blogs about their new packaging for Truvia, the new natural, no-calorie sweetener derived from the leaves of the stevia plant. Designed by Paula Scher and Daniel Weil, the brand identity is a marked contrast from established rivals Equal, NutraSweet, and Sweet ‘N Low. Lovely. [via]

Newman's Own Organics Mints Tins

Pretty. [via]

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