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FTC Blogger Endorsement Disclosures: A How-to Guide

If you read blogs, you’ve probably stumbled across the recent hullabaloo concerning the new advertising disclosure guidelines (pdf) released by the Federal Trade Commission. Typical coverage has been: ZOMG FTC is fining bloggers! Eat Me Daily asked David Barzelay, a lawyer and food-blogging proprietor of EatFoo.com, to dissect the new FTC regulations [...]

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