Adventures in Marketing: The CEO of Domino's Pizza Burns Cease-and-Desist Letter from Subway [video]
The other night, during American Idol, Domino's Pizza debuted its newest commercial, where chief executive David Brandon burns a cease-and-desist letter from Subway. The letter demanded that Domino's Pizza drop its claim that its new "Oven Baked Subs" beat Subway's baked sandwiches in a national taste test, reports the Nation's Restaurant News.
Says the CEO in [...]
Michael Phelps, the super Olympian, whose endorsements of Frosted Flakes and McDonald's were denounced, has signed an exclusive fast-food contract with Subway, reports Ad Age.
Gotta love the marketing spin from Subway:
We knew Michael Phelps was a big fan of our sandwiches and we wanted to build on that with him to illustrate that Subway is [...]