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@theBKlounge Details Burger King Brandjacking on Twitter

Turns out that theBKlounge on Twitter was a hoax, set up by Caleb Kramer, a student at Indiana University in Bloomington. On his personal blog, he removes the mask, writing a multi-part series about his experience hijacking the identity of Burger King. In part one he details how he posed as a fake spokesperson and [...]

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